Science. Technology. People.

ecometric has, in just two years, developed, trialled and brought to market a new approach to assessing soil carbon.  It responds to a proven demand from landowners, businesses, government and the people to accelerate our response to climate change by recognising the role that the soils that cover much of our planet’s land mass have to play. 

The senior management team have a deep altruistic passion to support the reversal of climate change and biodiversity decline through improved soil management.  They also have a deep understanding of farming and a belief in the role of technology as the enabler.   

  • Farmer, fast jet pilot, Red Arrow Pilot & agri-tech innovator in remote data analysis.

    David is from a farming family and has that deep understanding of the land and the challenges facing the agricultural community that can only come from being part of it. As a military aviator he learned about remote sensing technologies, on which so much of his RAF life depended, and went on to apply these techniques to remotely assessing the farmed and natural world.

    Leaving the RAF he founded Spectrum, supplying low-cost remote sensing and imagery analysis for farmers using military grade sensors mounted on very light aircraft. The information captured on crop canopies often indicated limiting factors within the underlying soil that couldn’t be directly seen or measured.

    He set-up ecometric to develop methods to remotely evaluate these soil parameters. Soil organic carbon was quickly assessed as the most important performance indicator which created a link between agricultural productivity and climate change mitigation. The ambition took root, to deliver soil management solutions at a scale that would work to address climate change whilst improving farm productivity, our soils and the biodiversity on which our agricultural systems depend.

Hwyel Evans, Chief Technical Officer

  • Specialist in applying AI to real world problems.  

    Hywel joined David at Spectrum applying his deep analytics knowledge to developing new systems for interpreting remote monitoring data. He has developed for ecometric the proprietary AI Systems and neural networks that deliver the market leading accuracy, corroborated by physical samples.

    Hywel has PHDs in leveraging neural networks for land use classification and multi-spectral Laser scanning. He is also a former Open University associate lecturer in AI and has unparalleled experience in GIS, remote sensing and photogrammetry. 

  • Strategist and senior advisor to companies and governments

    Andy leads the business development of ecometric and works closely with clients with complex systems and reporting needs. A former Rothschild Managing Director, he has built a career advising on strategic issues, restructuring and financial development and brings a unique breadth of insight, rigour and business understanding in what is a fast-emerging sector.

  • A graduate in Environmental Earth Sciences Kerstie spent more than 20 years in the RAF leading in estate management overseeing critical infrastructure and systems, service development and communications roles.

    She handled media management for the RAF developing and leading its recruitment programme that re-established the RAF as an employer with real diversity in the careers offered, and real diversity in the work force.

  • John is a technology innovator and entrepreneur with the ability to help businesses understand, integrate and unlock new technologies and systems in sectors from Formula 1 to international telecoms having headed up the London Olympics programme for BT. The result is that his businesses set the standard in the sector and deliver real benefits and economies for clients.

  • Keith is an experienced partner at international law firm CMS, offering strength and leadership in governance and compliance matters. Alongside his regular work Keith supports a select number of environment focused organisations working on renewable energy, sustainable living and nutritional health to ensure delivery of best practice solutions.

  • With a non-farming background, Hannah’s passion for agriculture has been the driving force behind her academic and professional pursuits. Graduating in 2020 from Harper Adams University with a First-Class Honours degree in Agriculture with Animal Science, Hannah has worked closely with farmers and stakeholders to promote sustainability in agriculture.

    Hannah previously worked at ADAS delivering carbon audits to farmers through the Farming Connect programme in Wales and the Future Farming Resilience Fund in England.

    Hannah now joins ecometric as our Senior Project Manager.

  • Tony is ecometric’s IT, Systems & Information Security Specialist. He leads the technical infrastructure & digital development working with suppliers and partners to ensure full compliance with appropriate Data management standards.

    His career has spanned startups to corporate businesses, including being a founding CEO of a Virgin Group Company, leading the Mobile Telephony delivery for the London 2012 Olympics, and ensuring ISO27001 & GDPR compliance for various organisations and their supply chains.

ecometric is supported by a panel of experts from the sector and pioneers in the carbon and soil carbon markets.

If you are interested in joining ecometric speak to us today.

  • Tim leads development of the brand and business as it reaches out into UK and international markets.

    Founder of the UKs first specialist CSR agency and current Business Director of gt&i he launched carbon neutral in the 90s, helped position the Carbon Trust, worked for wind associations and biofuels businesses, campaigned with NGOs and championed B2B and B2C brands from Sony Playstation to Etihad.